Let me introduce myself—I’m Tamara, and those who know me might say that I’m too intense.

For a long time, I thought being intense was a flaw—until I arrived at PEREZ DOMINGO.

Here, in the right place, I’ve realized that being intense adds value, goes far beyond what I once thought, and has completely changed my perspective.

Being intense means communicating with emotion, passion, essence, and magic. It means refusing to settle or give up, going beyond the surface, and stepping out of my comfort zone again and again.

Being intense allows me to transform PEREZ DOMINGO into a human brand—because what connects brands with people more than speaking from the heart?

I feel things at 500%, I give my all, and I am deeply passionate about storytelling and branding.

And yes, now I can say that I love my intensity.

Because let me ask you something—why are there brands that captivate us, that we feel are part of our lives, or that we remember even without seeing them? Because they don’t just sell. They move us, they inspire us, and we connect with them on a deep level.

In short: they make us feel.

LoveMarks, by Kevin Roberts, was a book I read in university that completely changed my perspective. I shifted from focusing on the well-known Top of Mind to becoming obsessed with the Top of Heart.

As Donald B. Calne once said:
“The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.”

Because this game we call Marketing isn’t just about logos, products, or services—not even about big strategies. It’s about something much simpler: how brands make you feel.

✨ Brands shouldn’t just compete; they should inspire.

✨ Selling isn’t enough—you have to move people.

✨ Marketing isn’t just about strategies; it’s about creating real connections.

Since September, I’ve been part of the Marketing and Communication department at PEREZ DOMINGO, and this is my mission: to keep being just as intense and to make sure our brand makes you feel something—no matter what.