That was the title Casa Tarradellas gave to the ad they launched in 2010. I still remember what it stood for: tradition, home, and family.
Three values that remind us of the moments that truly matter. They are the roots that sustain us, give us identity, and bring us back to what is essential—our land.
Just like the ad, the Fallas also represent home, tradition, and family. They are roots and a symbol of belonging.
Means art, gunpowder, emotion, and feelings.
But above all, they represent unity. Because in Valencia, we know this well, and we have proven it: «Tots a una veu.«
Las Fallas remind us that everything changes. That nothing lasts forever. That even the most spectacular creations have an end.
But they also teach us that an ending is never truly the end. That from the ashes, something new always emerges—perhaps something even greater.
At PEREZ DOMINGO, we live by this philosophy as well. Because every cycle we close allows us to reinvent ourselves, to learn, and to keep growing.
Today, to celebrate Las Fallas, we had churros and buñuelos with hot chocolate, sharing moments that reinforce what truly matters: people.
Because, in the end, that’s what makes any place feel like home. And at PEREZ DOMINGO, we understand that tradition and family also mean team and values.
And the truth is, there are places, people, and moments that make us feel that truly, there’s no place like home.
Happy Fallas to everyone ♥️
